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The Craft Collection is a bottle shop and taproom which offers a broad variety of craft beers from both local and out-of-state breweries. With a target audience ranging from ages 25-50 regardless of ender, The Craft Collection aims to cater their products to patrons with an extensive inventory for purchase, on-site tastings with experts, and revolving draft selections.
Design choices for The Craft Collection priortized the feeling of warmth and welcome to its current and potential patrons, as well as light-hearted and casual tones in its communication with the brand’s target audience. While aiming to celebrate and explore the complex world of beer, the brand considers its customer experience to be of the utmost importance.
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The Craft Collection appeals to 25-50-year-old craft beer enthusiasts in North Carolina, offering a welcoming space for exploring unique local brews. With a focus on middle to upper-class individuals interested in tasting and discussing new beers in a humorous and friendly atmosphere, it provides a dynamic experience with regular tap updates and opportunities for on-site tastings.
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The color scheme for The Craft Collection was carefully chosen to reflect the business’s warm and inviting atmosphere, making patrons feel welcomed the instant they engage with the brand.
Inspired by the rich spectrum of beers—from the deep amber of ales to the light gold of lagers—the design decisions made aimed to evoke a sense of coziness and familiarity.
