Glasshalfull

Glasshalfull is a restaurant locate in Carrboro, NC. Offering a variety of mediterranean inspired dishes, the business and its employees aim to provide the highest standard of service to their restaurant patrons. The privately owned restaurant is also home to a wine shop, offering a broad inventory of over 300 wines sourced from around the world.

Over the past year, the business has aimed to increase its social media presence, offering customers a view into the restaurant’s daily operations, as well as highlight dish specials and events such as wine dinners, wine tastings, and cheese pairings.

Glasshalfull targets an 18-55 demographic, emphasizing UNC students, families, and wine enthusiasts keen on unique, global wines, from its downtown Carrboro location.

The strategy includes boosting weekday traffic and wine shop sales by enhancing social media outreach, showcasing its international wine selection to appeal to both connoisseurs and casual drinkers alike.

The goal for Glasshalfull was to strategically enhance visual offerings to resonate with its clientele. The use of the logotype within logo graphics, coupled with images captured in the restaurant’s inviting environment, was key in conveying the brand's welcoming tone.

Accessible QR codes for the online wine shop and consistent use of brand colors from the logo in all visuals emphasized the wine aspect of the business, reinforcing brand consistency and digital engagement.

Themed social media campaigns further unified the restaurant's diverse elements, utilizing platforms like Instagram and Facebook to educate patrons about wine selections, optimal pairings, and special features like #FridayFeature wines. Additional content includes cocktail showcases, event promotions, and spotlights on essential business components such as the cheese shop. This holistic approach ensures a cohesive and informative online presence, enriching the patron experience and solidifying the brand’s identity.